How We Rebuilt a Local Restaurant's Website and Doubled Their Online Orders

The Challenge

A popular local restaurant in Corktown, Detroit, was struggling with an outdated website. Their menu wasn't mobile-friendly, online ordering was broken on half the devices, and they were invisible on Google for "best BBQ Detroit."

What We Found

• Page load time: 8.2 seconds on mobile
• Mobile usability score: 38/100
• Zero structured data markup
• Online ordering abandoned by 67% of users

Our Strategy

Phase 1: Performance Foundation

Custom-built responsive site with optimized asset delivery. Page load dropped to 1.8 seconds. Mobile score hit 94/100.

Phase 2: Online Ordering UX

Redesigned ordering from a 7-step to a 3-step flow. Added Apple Pay and Google Pay. Abandonment dropped from 67% to 18%.

Phase 3: Local SEO

Restaurant schema markup, optimized Google Business Profile, and review generation workflow. Within 60 days, they ranked #2 for "best BBQ Detroit."

The Results (90 Days)

• +112% online orders
• +340% organic traffic from Google
• 4.8★ average Google rating (up from 4.1★)
• $14,200/month additional revenue from online orders

"XK Interactive didn't just build us a website — they gave us a system that brings in customers while we focus on cooking." — Restaurant Owner